Around the world, conservation areas are beginning to understand that the most effective strategies promote the health of both people and nature. This requires creating opportunities for local landowners to benefit from wildlife. To that end, we launched a for-profit beef company and a brand called Wild Sky®. Wild Sky with the support of American Prairie Reserve pays ranchers who modify operations in accord with our biodiversity goals. By creating incentives to view wildlife as a benefit, we hope to blur the boundaries of the Reserve with surrounding agricultural lands, creating a blended landscape in which neighbors receive economic benefit from multiple values in addition to agriculture.

Wildlife-friendly protocols: Wild Sky’s ranching protocols cover a number of areas relating to wildlife conservation—from the conservation of native prairie, to the protection of prairie dogs, to the installation of wildlife-friendly fencing. Details on this graduated program can be found here. Participating ranchers are audited annually to ensure that they adhere to voluntary protocols.

Learn more about our partner Strauss Brands Inc.