Wild Sky rewards ranchers who practice wildlife-friendly ranching. This premium is attractive to ranchers for several reasons. First, they receive recognition for stewardship practices such as providing forage for elk. Second, they can afford to purchase items including wildlife-friendly fencing. Finally, ranchers make a little extra income.
Consumers also understand this relationship. Our customers justify their purchase on more than price-point. They prefer the taste and tenderness of Wild Sky, enjoy the health benefits of grass-fed beef, and appreciate that proceeds go toward ranchers who raise their cattle with conservation standards in mind.